Skip to content

Michelle Snow 360

Comfortably
Uncomfortable.

The speaker who teaches teams how to make change the move, not the loss.

I spent a career mastering the pivot. I led teams on the court, carried that same playbook into Nike product leadership, and now I bring it to yours.

Former WNBA AthleteNike Product LeaderFlorida Sports Hall of FameAuthor and EntrepreneurCertified in AIBuilt 4 The Moment Creator

As Seen On

  • ESPN
  • WNBA
  • USA Basketball
  • University of Tennessee
  • Florida Sports Hall of Fame
  • Chief Executive
  • Corporate Competitor Podcast

Track Record

Three careers. One method.

Athlete

17 Years Pro

One of the first women to dunk in a WNBA game. 17 years playing professionally in the WNBA and overseas.

Business

Nike Product Leader

Nike product leader. Helped hundreds of people and businesses grow through the art of the pivot.

Speaker

Hundreds of Stages

A keynote speaker who has moved hundreds of audiences, from chambers of commerce to schools to U.S. military bases.

The Pivot Story

Every chapter required a different game.

Different team. Different scoreboard. The same underlying move.

I have pivoted through elite sports, global professional basketball, corporate product leadership, entrepreneurship, real estate, authorship, AI certification, and now the stage.

That is not a resume. It is a method. And it is what Built 4 The Moment delivers to your team.

Read the full story

The Signature Experience

Built 4 The Moment.

An interactive keynote and training that walks your audience through a three-part journey for handling change in business and life.

Not a motivational talk. A practical framework, built from decades of performing under pressure.

Explore the experience

The 3-Part Journey

How teams learn to move through change.

01

Recognize the Pivot

Change does not announce itself. Learn to read the signal before the disruption.

02

Recalibrate the Playbook

Old strategies built old results. Build the plan on what you have now.

03

Re-enter with Momentum

Confidence is not the absence of pressure. It is deciding to move through it.

What People Say

Words from the room.

Any chance you get to work with her, it's a must. She brought something out of me and helped me reconnect with my best self in a way that lets me take my business to the next level.

Dr. Tim Benson

Harvard Psychiatrist, Founder & CEO, Gamewise Consulting

This is a well deserved award from a phenomenal woman, athlete, humanitarian and activist who is constantly working to change lives and inspire others. This bright, bold, beautiful and brilliant lady is moving mountains.

Claudette Longoria

Producing Partner, Karma180

If you want to be successful, get around people like Michelle. She's going to impact your life in a massive way.

Jefferson Santos

Seven-Figure Entrepreneur & Author

One of the most powerful and inspirational speeches I have heard in a long time.

Tia Watts Robbins

Business Leader

It was just in January we talked about how I needed more income, and about homelessness. Today I'm working at something I love at IMG Academy, and Monday I pick up the keys to my own apartment. You told me to never give up and believe. Here I am, a walking testimony.

Chris Goodloe

Mentee

Michelle has the uncanny ability to instill trust with new teammates and always acts with courage. She demonstrates self-awareness, values differences, and ensures accountability.

Marisol Tawadros

Director, Nike

Leadership & Business

What Michelle helped me discover about game-changing is that it takes consistent pursuit of happiness and action to be your best self.

Meredith

Certified High-Performance Coach, Founder, Mindfulness Trendsetting for the Youth

If there's one person I can look up to, it's Michelle Snow. She really cares about helping people change. Contact her and become a game changer yourself.

James Cooper

Certified High-Performance Coach

The moment I met Michelle I knew she was a game changer. She's incredibly smart and really gets marketing. She takes the guesswork out of things.

Liz Tomey

LizTomey.com

You feel this remarkable personality that helps you get to your higher self and confidence in all areas of life.

Michael Fiet

Certified High-Performance Coach, Germany

What an inspirational talk in a time of our team's biggest hiring ramp. Appreciate all that you poured into us this morning.

Judith Rudge

Senior Director, Talent Acquisition

She's a force on the court and off it. Her coaching is spot on. She perceives exactly where you need to get within yourself and pulls out your excellence.

Coaching Client

As you go through her program and system you get real depth. Basketball is a metaphor for life, and she teaches you to apply it. It's transformational. Take the plunge.

Program Participant

I had one-on-one sessions with Michelle and her experience from coaching and basketball is something I can apply to my own game. Great ideas. Thank you.

Kevin

Professional Golfer, Australia

Thank you to our guest speaker Michelle Snow for your inspiring words and amazing presence. A night to remember.

Pensacola Sports

Official Organization

As an entrepreneur, Million Dollar Habits will be awesome. Thank you.

Wanda Easley Perkins

Entrepreneur

Miss Michelle, You Are A "WONDERFUL SPEAKER"!!!!

Henry Clyde Stromas III

Wonderful speech.

Lawrence Feacher

On the Court

As a rookie, the first thing Michelle did was teach me how to invest and save my money. She showed me how to keep my head on straight for my future. One of the best players in America to this day.

Shay Doron

WNBA Teammate

She's a great teammate and a great person. Through injuries, heartache, and grief, she showed what it really means to be a professional.

Liad

Former Teammate

Michelle Snow is my legend. She knows the league, she's played on many teams, and she's a winner. If we get her, we get a lot of advantage.

Coach Ender

Head Coach, Turkey

An honest, caring, and hardworking individual. It's people like Michelle who stood out for what they do off the court as much as on it.

Caroline Williams

Director, USA Basketball

From Social Media

Terica Roberts Facebook comment: You are indeed special and beat the odds. Thank you for being inspirational.
Terica Roberts Facebook comment: You are indeed special and beat the odds. Thank you for being inspirational.
Elmo Jonez Facebook comment: Cool Ms Snow wisdom mixed in miraculous ways is what we need to believe in using our faith in a positive manner.
Elmo Jonez Facebook comment: Cool Ms Snow wisdom mixed in miraculous ways is what we need to believe in using our faith in a positive manner.
Austin Facebook Messenger: You rock Michelle. I have a 6 foot poster of you from when you played for the Houston Comets. Your live made me cry — your words truly made my day.
Austin Facebook Messenger: You rock Michelle. I have a 6 foot poster of you from when you played for the Houston Comets. Your live made me cry — your words truly made my day.
Chris Goodloe text message: Big sis I got to tell you hardwork, perseverance, mentality. It was just in January you and I was having a conversation about how I needed to make more income and homelessness. Today I'm working at IMG Academy and on Monday I pick up the keys to my own apartment. Here I am walking testimony today.
Chris Goodloe text message: Big sis I got to tell you hardwork, perseverance, mentality. It was just in January you and I was having a conversation about how I needed to make more income and homelessness. Today I'm working at IMG Academy and on Monday I pick up the keys to my own apartment. Here I am walking testimony today.
Kerry Archer Clarke Facebook comment: You never cease to amaze me! You are such a wonderful role model for our children...especially my Zac! Love ya.
Kerry Archer Clarke Facebook comment: You never cease to amaze me! You are such a wonderful role model for our children...especially my Zac! Love ya.
Chantelle Anderson Facebook comment: Love the challenge!!! You're awesome and great job!
Chantelle Anderson Facebook comment: Love the challenge!!! You're awesome and great job!
Brea Scott Facebook comment: Hey girl!!! So proud to know you and listen to your story. Looking forward to hearing and seeing more!
Brea Scott Facebook comment: Hey girl!!! So proud to know you and listen to your story. Looking forward to hearing and seeing more!
Tiffanie Morris Facebook comment: I want a copy of this book!
Tiffanie Morris Facebook comment: I want a copy of this book!
Christian Newton Facebook comment: Prepare for the opportunity! Yes!
Christian Newton Facebook comment: Prepare for the opportunity! Yes!
April Je'Laine Facebook comment: Yes sis!!! Share your story!!
April Je'Laine Facebook comment: Yes sis!!! Share your story!!
Katie Sessions Facebook comment: Let's do this
Katie Sessions Facebook comment: Let's do this
Henry Clyde Stromas III Facebook comment: Miss Michelle, You Are A WONDERFUL SPEAKER!!!!
Henry Clyde Stromas III Facebook comment: Miss Michelle, You Are A WONDERFUL SPEAKER!!!!
Lawrence Feacher Facebook comment: Wonderful speech.
Lawrence Feacher Facebook comment: Wonderful speech.
Mavis Brown Facebook comment: I am so glad that you shared these intimate details. You and your dad should write a short story on breaking the curse of lack of communication between daughters and their fathers.
Mavis Brown Facebook comment: I am so glad that you shared these intimate details. You and your dad should write a short story on breaking the curse of lack of communication between daughters and their fathers.
Terica Nataye Facebook comment: You are such an inspiration looking forward to us working together — 2019 big things.
Terica Nataye Facebook comment: You are such an inspiration looking forward to us working together — 2019 big things.
Jenny Jenny Facebook post: I had a great lunch with my big sister today Michelle Snow. Its always insightful, inspirational, and motivational when we talk. You truly are a blessing to many people and the sky is not your limit.
Jenny Jenny Facebook post: I had a great lunch with my big sister today Michelle Snow. Its always insightful, inspirational, and motivational when we talk. You truly are a blessing to many people and the sky is not your limit.
Lumon May Facebook comment: Glad your home our community is better because of you.
Lumon May Facebook comment: Glad your home our community is better because of you.
Stephanie Snow Facebook comment: I needed to hear this.
Stephanie Snow Facebook comment: I needed to hear this.
Cheryl Littlejohn Facebook comment: PREACH BABY GIRL!
Cheryl Littlejohn Facebook comment: PREACH BABY GIRL!
Multiple Facebook comments — Ieisha Gilliam: #GAMECHANGER!!!; April Je'Laine: But GOD!!!! / Gamechanger; Favor AintFair: God got us / Yesss / Game changer; George Merritt: Game Changer; Brittney Anderson: Gamechanger.
Multiple Facebook comments — Ieisha Gilliam: #GAMECHANGER!!!; April Je'Laine: But GOD!!!! / Gamechanger; Favor AintFair: God got us / Yesss / Game changer; George Merritt: Game Changer; Brittney Anderson: Gamechanger.
Jennifer Jones-Butler Facebook comment: Plan your work and work your plan!
Jennifer Jones-Butler Facebook comment: Plan your work and work your plan!
Daryl Hill Facebook comment: this 100%.
Daryl Hill Facebook comment: this 100%.
Mavis Brown Facebook comment: God strength Michelle in her inner man. Thank you for your ministering angels and protecting angels.
Mavis Brown Facebook comment: God strength Michelle in her inner man. Thank you for your ministering angels and protecting angels.
Noreen Smith Facebook comment: That is so AWESOME! May God bless her in her endeavors and bless you for being such a blessing.
Noreen Smith Facebook comment: That is so AWESOME! May God bless her in her endeavors and bless you for being such a blessing.
Ieisha Gilliam Facebook comment: Powerful!! Ceo Snow story is inspiring. And each day I look forward to these videos they are helping me push pass my small fears.
Ieisha Gilliam Facebook comment: Powerful!! Ceo Snow story is inspiring. And each day I look forward to these videos they are helping me push pass my small fears.
Brenda Marler Facebook comment: I'm watching.
Brenda Marler Facebook comment: I'm watching.
Tia Watts Robbins Facebook comment: This was wonderful message and was right on time! Thank you Michelle!
Tia Watts Robbins Facebook comment: This was wonderful message and was right on time! Thank you Michelle!
Mavis Brown Facebook comment: Great analogies to demonstrate courage.
Mavis Brown Facebook comment: Great analogies to demonstrate courage.
Jermario Green Facebook comment: Sis I knew you was special at Bellview.
Jermario Green Facebook comment: Sis I knew you was special at Bellview.
Yasmeen Cookngd Ali-Brown Facebook comment: Michelle, so proud of U. I'm So glad you came outta ur quite shell! U were such a good student at PHS. Congratulations on ur induction.
Yasmeen Cookngd Ali-Brown Facebook comment: Michelle, so proud of U. I'm So glad you came outta ur quite shell! U were such a good student at PHS. Congratulations on ur induction.
George Merritt Facebook comment: I have 2 daughters. This was deep!
George Merritt Facebook comment: I have 2 daughters. This was deep!
Kirk Waters Facebook comment: The Illusion of Fear, so true.
Kirk Waters Facebook comment: The Illusion of Fear, so true.
Elaine Cambridge Facebook comment: im so proud of u for coming forward and telling ur story because most people will show u an illusion that's not real about themselves — they don't open up and show their real human side. You did that tonite so kudos to you.
Elaine Cambridge Facebook comment: im so proud of u for coming forward and telling ur story because most people will show u an illusion that's not real about themselves — they don't open up and show their real human side. You did that tonite so kudos to you.
Wanda Easley Perkins Facebook comment: Love this! Icebreakers to start conversations to build relationships!!!
Wanda Easley Perkins Facebook comment: Love this! Icebreakers to start conversations to build relationships!!!
Luisa Buffa Facebook comment: Sei meravigliosa (You are wonderful).
Luisa Buffa Facebook comment: Sei meravigliosa (You are wonderful).
Wanda Anderson White Facebook comment: Game Changer.
Wanda Anderson White Facebook comment: Game Changer.
Wanda Easley Perkins Facebook comment: As an entrepreneur, million dollar habits will be awesome! Thanks dear.
Wanda Easley Perkins Facebook comment: As an entrepreneur, million dollar habits will be awesome! Thanks dear.
Wanda Easley Perkins Facebook comment: Million Dollar Habits!!! Yesssss!
Wanda Easley Perkins Facebook comment: Million Dollar Habits!!! Yesssss!
Gussie Pendgraft Facebook comment: Awesome word, never too old to learn....
Gussie Pendgraft Facebook comment: Awesome word, never too old to learn....
Ieisha Gilliam Facebook comment: I'm good!!! I appreciate what you doing it's helping me. Michelle Snow reply: You're welcome.
Ieisha Gilliam Facebook comment: I'm good!!! I appreciate what you doing it's helping me. Michelle Snow reply: You're welcome.
April Je'Laine Facebook comment: Sometimes I get so caught up in the video, I don't know how to respond. Speechless...
April Je'Laine Facebook comment: Sometimes I get so caught up in the video, I don't know how to respond. Speechless...
Wanda Easley Perkins Facebook comment: Great words of wisdom! Thanks Michelle.
Wanda Easley Perkins Facebook comment: Great words of wisdom! Thanks Michelle.
Cheryl Charles Hunter Facebook comment: Thank you for being transparent. Michelle Snow reply: You're welcome.
Cheryl Charles Hunter Facebook comment: Thank you for being transparent. Michelle Snow reply: You're welcome.
Mavis Brown Facebook comment: Use the negative to fuel you into success. Powerful stuff.
Mavis Brown Facebook comment: Use the negative to fuel you into success. Powerful stuff.
Joseph Winkfield Facebook comment: Keep your head up and stay strong. This video has really touched and inspired me. Praying for you Michelle Snow and much love to you and your family. One of these days I would love to meet you. Gamechanger.
Joseph Winkfield Facebook comment: Keep your head up and stay strong. This video has really touched and inspired me. Praying for you Michelle Snow and much love to you and your family. One of these days I would love to meet you. Gamechanger.
Favor AintFair Facebook comment: She on live stop calling.
Favor AintFair Facebook comment: She on live stop calling.
Derrick Brooks Facebook comment: Love it!!! Thanks.
Derrick Brooks Facebook comment: Love it!!! Thanks.
Brenda Marler Facebook comment: Game changer.
Brenda Marler Facebook comment: Game changer.
Christine Chea Facebook comment: #GameChanger.
Christine Chea Facebook comment: #GameChanger.
Tina D. Lewis Facebook comment: OMG! I just downloaded the first 32 pages. Hot off the press! I love it! I'm SHELL SHOCKED!
Tina D. Lewis Facebook comment: OMG! I just downloaded the first 32 pages. Hot off the press! I love it! I'm SHELL SHOCKED!
Tausha Mills Facebook comment: Snow you are a beautiful Blessing you go Fam.
Tausha Mills Facebook comment: Snow you are a beautiful Blessing you go Fam.
Barbara Goins Facebook post: I'm feeling so inspired by the 21 Day challenge that Michelle Snow & April Je'Laine are doing it's very fun and encouraging all at the same time!!
Barbara Goins Facebook post: I'm feeling so inspired by the 21 Day challenge that Michelle Snow & April Je'Laine are doing it's very fun and encouraging all at the same time!!
Mavis Brown Facebook comment: Thank you for the mental boost. Michelle Snow replies: You're welcome.
Mavis Brown Facebook comment: Thank you for the mental boost. Michelle Snow replies: You're welcome.
Joey Tackett Facebook comment: We Love you Ms.Snow! You lift me up and inspire me! So so kind! Michelle Snow replies: Thank you!
Joey Tackett Facebook comment: We Love you Ms.Snow! You lift me up and inspire me! So so kind! Michelle Snow replies: Thank you!
Jean McCree Facebook comment: I am so proud of you!! I am learning from you!! Michelle Snow replies: Jean McCree Awesome.
Jean McCree Facebook comment: I am so proud of you!! I am learning from you!! Michelle Snow replies: Jean McCree Awesome.
Joey Tackett Facebook comment: Going through a battle right now.......lol You dont know how much I needed this Michelle Snow! Love this! Michelle Snow replies: I'm glad it helped you.
Joey Tackett Facebook comment: Going through a battle right now.......lol You dont know how much I needed this Michelle Snow! Love this! Michelle Snow replies: I'm glad it helped you.
Joey Tackett Facebook comment: This is Exactly what I needed to hear! Thanks for sharing Ms. Michelle Snow!
Joey Tackett Facebook comment: This is Exactly what I needed to hear! Thanks for sharing Ms. Michelle Snow!
Kenneth Long Facebook comment: You are a Inspirational Speaker, Happy Thanksgiving. Michelle Snow replies: Thanks.
Kenneth Long Facebook comment: You are a Inspirational Speaker, Happy Thanksgiving. Michelle Snow replies: Thanks.
Whitney Whitwhit Thompson Facebook comment: Heyyy!! We miss and love you!! Dad said hello and keep inspiring!! And he love you! And so proud! Michelle Snow replies: Thanks. Tell him hello!
Whitney Whitwhit Thompson Facebook comment: Heyyy!! We miss and love you!! Dad said hello and keep inspiring!! And he love you! And so proud! Michelle Snow replies: Thanks. Tell him hello!
Jeffery B Hall Jr. Facebook comment: You rock!!!
Jeffery B Hall Jr. Facebook comment: You rock!!!
April Je'Laine Facebook comment: I set a goal to finish my book, and it's done!!!
April Je'Laine Facebook comment: I set a goal to finish my book, and it's done!!!
Brittney Anderson Facebook comment: Learning so much right now!!
Brittney Anderson Facebook comment: Learning so much right now!!
Tiffany Bonner Facebook comment: You are speaking truth right now. Michelle Snow replies: I'm just sharing what I've learned...
Tiffany Bonner Facebook comment: You are speaking truth right now. Michelle Snow replies: I'm just sharing what I've learned...
Tiffanie Morris Facebook comment: Accountability partners! Noted! Michelle Snow replies: I got you. It works.
Tiffanie Morris Facebook comment: Accountability partners! Noted! Michelle Snow replies: I got you. It works.
Facebook Live waiting screen: We are patiently waiting: Press the LIVE button Michelle Snow — fans eagerly anticipating Michelle's live stream.
Facebook Live waiting screen: We are patiently waiting: Press the LIVE button Michelle Snow — fans eagerly anticipating Michelle's live stream.

From the Blog

Thought leadership. Real stories.

Pivot Mindset

Living Life in the Zone

Performing in the zone is not an accident. It is a repeatable state that every professional can learn to access.

Read Post
Leadership Under Pressure

Growth vs. Fixed Mindsets

The teams that navigate change best stopped treating talent as fixed and started treating it as a practice.

Read Post
Athlete Lessons for Business

6 Secrets to Sports and Life Success

Everything I learned about performance, I learned before I had a title or a salary.

Read Post

Stay Connected

Get actionable development tips.

Straight-to-the-point insights on leadership, mindset, and navigating change. No fluff.

Ready

Bring Built 4 The Moment to your stage.

Book Michelle to Speak

What is the one shift you want your audience to leave with?